Before — What We Inherited
✕Outdated photos — not representing the property quality
✕Weak listing titles — missing location keywords and USP
✕Spread across multiple booking platforms — diluting performance
✕Pricing not built around local demand — flat calendar all year
✕79 reviews across 2+ years of hosting
✕34% occupancy — below the Highland benchmark
After — The Summit Stay Methodology
✓Re-shot every property — photos rebuilt to convert
✓Rewrote every listing title — location, USP, search terms
✓Pulled off multiple platforms — focused single-channel strategy
✓Built pricing around area demand and booking behaviour
✓82 reviews in 9 months — 1.9x prior 2-year total
✓£190K+ annualised — 38% revenue growth, standards maintained