HIGHLAND RUN RATE £190K+ ANNUALISED
AVG MONTHLY LEAK £1,380
REVIEW VELOCITY 2+ PER MONTH
FORT WILLIAM OCC 72%
PORTFOLIO RATING 4.97★
REVENUE GROWTH +38% YOY
KAYAK UK TOP 3%
HIGHLAND RUN RATE £190K+ ANNUALISED
AVG MONTHLY LEAK £1,380
REVIEW VELOCITY 2+ PER MONTH
FORT WILLIAM OCC 72%
PORTFOLIO RATING 4.97★
REVENUE GROWTH +38% YOY
KAYAK UK TOP 3%
Case Study · Scotland · 5 Units · 2024

£104K to £190K+

Annualised. In 9 months. Without dropping below 4.97 stars.

Five units in the Scottish Highlands. Underperforming at 34% occupancy with 79 reviews accumulated over two years. This is exactly what changed.

38%Revenue Growth£104K to £190K+ annualised
+19ptOccupancy34% to 53% in 9 months
82Reviews · 9 Monthsvs 79 over prior 2 years
4.97★Average RatingAll 5 units · Guest Favourite
KAYAK Certificate of Excellence
Awarded to the top 3% of stays in the United Kingdom · Highland Portfolio
The Transformation

Before and after the methodology.

Highland Portfolio · Fort William, Scotland · 5-unit STR portfolio · Engagement period: 9 months

✕ Before — What We Inherited
  • Outdated photos — not representing the property quality
  • Weak listing titles — missing location keywords and USP
  • Spread across multiple platforms — diluting performance
  • Pricing not built around local demand — flat calendar all year
  • 79 reviews across 2+ years of hosting
  • 34% occupancy — below the Highland benchmark
✓ After — The Summit Stay Methodology
  • Re-shot every property — photos rebuilt to convert
  • Rewrote every listing title — location, USP, search terms
  • Pulled off multiple platforms — focused single-channel strategy
  • Built pricing around area demand and booking behaviour
  • 82 reviews in 9 months — 1.9x prior 2-year total
  • £190K+ annualised — 38% revenue growth, standards maintained
◆ ◆ ◆
"

In 2 years before me — 79 reviews. In 9 months with me — 82. Think about that. Revenue grew 38% without dropping standards once. 5 units. All sitting at 4.97–5.0 stars. All Guest Favourites.

Harvy Pinder-Sellings · Summit Stay Group · Scotland Portfolio · 2024
H
Harvy Pinder-Sellings
Founder · Summit Stay Group · STR Performance Consultancy · United Kingdom

I didn't come from consultancy. I came from the operations. I grew revenue by 38% in 9 months maintaining 4.97–5.0 ratings. This is not a SaaS dashboard. This is a consultant's methodology automated.

Portfolio · 5 Units Scotland
Growth · +38%
Rating · 4.97★
Guest Favourite · ×5
KAYAK · Top 3% UK
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© 2026 Summit Stay Group · Harvy Pinder-Sellings · United Kingdom summitstaygroup.co.uk